Victoria E. Freile and Brian Sharp, Rochester Democrat and Chronicle Published 12:13 p.m. ET June 18, 2021 | Updated 12:19 p.m. ET June 18, 2021
Known for his advertisements offering “huge” savings, auto dealership owner Billy Fuccillo has died in his Florida home, according to multiple reports.
According to CNY Central, Fuccillo’s death followed a long illness. He was 64.
The Fuccillo Automotive Group, which was known for its ongoing marketing campaign of “huge” savings, has 21 dealerships in New York and Florida, according to its website. The Syracuse-based company declined to comment.
Raised on Long Island, Fuccillo is a Syracuse University graduate. According to an Albany Times-Union article, Fuccillo started selling cars after he graduated and realized he was rather good at it.
He bought his first wholesale car business in 1981 and his first new store in Adams, just south of Watertown, in 1989, according to the report.
Also a philanthropist, Fuccillo was best known for his radio and television ads in which he boasted his catchphrase, “It’s gonna be huuuuuuuuuuuuuuuuuuge.”
Last year, Fuccillo sold his luxury home in Cape Coral Florida for $2.25 million. He also recently sold several dealerships including two Florida-based Fuccillo Kia dealerships in March, and five New York dealerships, two of which are located in Greece, in January. His health had declined over the last year and stopped appearing in commercials last year.
He is survived by his wife, Cindy, and son, Billy Jr., who is the president of the Fuccillo Automotive Group. Funeral details have not been released.
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