L Sports Strengthens US Presence With $ 6 Million AFFL Trading – Floridanewstimes.com

(AP image of Todd Kirkland / American flag football) League) LSports Nominated as Official Data Partner of American flag football league (AFFL) Exclusive data distribution partnership worth $ 6 million.

As part of a five-year alliance mediated by SCCG management, LSports acquires the exclusive right to distribute official league data. This data will be used to generate live statistics and odds for all games from the beginning of the 2022 season.

“We have long recognized the growth of the American market and expect it to evolve significantly over the next few years. The agreement with AFFL will ensure that L Sports will have a place to do it,” he said. .. Dotan Lazar, CEO of LSports.

“This deal places LSports next to a small number of selected people who own the exclusive rights to official sports, highlighting our unique products. AFFL odds are already on a huge number of products. It will be a great addition. “

This is the latest AFFL partnership to be announced and the league CBS Sports Broadcast the game throughout the summer.

“The partnership with LSports is an important step in raising awareness of AFFL and strengthening its mainstream relevance,” he said. Geoffrey Lewis, AFFL CEO.

“As sports betting continues to grow here in the United States, this will connect AFFL to more fans, bring them closer to our game and increase the popularity of flag football.”

The Men’s AFFL Tournament will take place July 23-25 ​​in Indianapolis and the remaining rounds will move to Houston, Texas from August 14. The first women’s AFFL tournament will debut in Houston, Texas, August 21-22 and 28-29.

Stephen Crystal, The founder of SCCG Management said: “Partnering organizations such as AFFL with LSports is an important part of our overall effort to develop the US gaming market for LSports products and services.

“We seek and establish value-added relationships in the role of LSports in US business development to help us share a fascinating LSports growth story. The US sports gambling industry is looking for these new USs. The market is growing and companies like LSports will continue to be part of that expansion. “

L Sports Strengthens US Presence with $ 6 Million AFFL Trading

Source link L Sports Strengthens US Presence with $ 6 Million AFFL Trading